Category : Search Engine Optimization (SEO)

How To Get Better Rankings in Google and YouTube

Get Better RankingsWe all know just how powerful the internet can be because no matter where you look online now you are being advertised to. You might scoff at the ads that fill up about a fifth of the web page in front of you at any one time, but they wouldn’t be getting paid for if they weren’t offering some kind of return at the other end. Some of the most direct advertising methods out there are some of the most successful when used in the right environment and context.

For most people, though, it’s important to get the groundwork finished first and this means establishing yourself in methods that you know will work for you immediately. No matter your niche, your website style or your business methodology you will be able to get sales and traffic from Google and from YouTube. Together they are the most potent and coherent marketing strategy that a business can use, and when you augment them with the power of many other marketing methods you can absolutely blow your competition out of the water.

But, with the power of Google and YouTube comes exceptionally high standards. Being arguably the biggest industry in the world, the internet has immense standards for those who want to succeed. You aren’t just competing with the business across the street to get a cut of the local pie; you are going up against everyone from eBay sellers and freelancers to conglomerate giants. Therefore, you need to make sure you are using the smartest and most intelligent methods possible to get yourself as high up on Google as possible.

It’s not about spending huge amounts of money and hoping for the best – it’s about doing the smart little tasks that are time consuming but cost-effective and offer incredible potential. There are literally hundreds of little tips and tricks that you can implement to your business strategy to make sure that your website is coming out on top but we want to concentrate on some of the most practical methods that you can get plentiful assistance with at great prices or do yourself if you have the knowhow.

If you are looking to expend your business and get better rankings than you need to get in contact with our SEO team from San Francisco.

seo strategy to rank in google yahoo youtube bingGet better ranking by having good SEO on your webpages

SEO, or Search Engine Optimization, is one of the most commonly used online strategies. It’s all about making sure that your website is search engine compliant and jumps through all of the hoops that Google asks of you. When you are on the first page of Google you will get business, it’s just a fact these days.

Many individually run businesses are outwitting larger corporations because they are using the power of SEO to get in ahead of them. if you see a business that is ahead of a recognized company brand you are going to check them out, because they must be pretty good at what they do to be ahead of that company!

These perceptions can be incredibly powerful – you can make your business stand out like a genuine giant. There is a huge amount of work that goes into making SEO absolute on your website and hiring an expert who can implement all the right changes to your website can be incredibly powerful and the cost can be reflected in the success you see from the other side.

Guest Blogging

Guest blogging is another way to get better rankings for your website. It is one of the most intelligent things that you can do these days. Google loves cool, fresh content and it loves content that isn’t loaded with keywords. Even more importantly, it’s a lover of links between websites so when you start writing content to be hosted on other peoples blogs – preferably popular ones in your niche! – You can start to see incredible benefits from doing this.

If you are relatable enough and write a convincing article that isn’t too heavy on the sales approach, you can make a long-term traffic funnel from just a few hours of writing and fresh content getting posted all over the web. If you write a good article, there aren’t too many blogs who are going to reject your ideas or what you want to do, is there? If you aren’t a writer then you can go to freelance websites and get quality writing done, and then send that over with a link to your website!

Local Directories

As we said, Google loves links back to your website especially on places of authority. Local directories are the definition of authority in the eyes of Google, so make sure you are getting involved in getting your website on local directories, this can be a huge benefit to you as people come across your business as the go-to solution for their problem. It’s not too costly either and can be a strong incremental marketing method.

Video Optimization

When we discussed SEO above, all of this relates directly to YouTube. It uses keywords just the same way as Google does, so having you business’ videos optimized to fit the right keywords on YouTube can bring you lots of traffic and business for the future.

YouTube is used today for everything from watching music videos and movie reviews to getting tips on how to play the guitar and even finding the business you are going to work with. Tap into this power and you can really benefit for years to come!

YouTube and Google are easily the most applicable online webpages that you can use to strengthen your powerbase online and convince your potential clients that you are serious. If you are seen to be getting a lot of traffic and authority from these two sites you will be given the time to sell your product or service to anybody who clicks through to you. This is a commodity that you really cannot buy, as it’s so invaluable in an environment where you don’t get long at all to tell why you can be the solution.
Make sure you start looking into investing in raising your profile on both Google and YouTube because without it you not only risk not capitalizing on your potential but you also may wind up in a situation where your rivals outperform you and push you into the past.

Get in contact with our team from SF Website Design if you are looking to get better ranking on in different search engines like Google, YouTube, Yahoo, Bing and others.

Tips in how to write good content for your website

Good quality content is the lifeblood of any website. If you can produce good quality content then you WILL attract visitors to your website. You also stand a much better chance of converting them into paying customers too. Surprisingly, there are actually very sites out there who actually put top content on their website. There are far too many webmasters out there who will throw up any old thing and call it a day. Guess what? This is going to cost them money. I know you are not as silly as those though. After all, you have stumbled across this page. It shows that you have at least an inkling about how important good quality content is

Now, there are TONS of people out there who feel as though they can’t write. Trust me. You can. If you know English well enough then you CAN write. Writing good quality content is actually FAR easier than writing at school. Trust me on that one. If you can open up a Word Processor then you can write. Hopefully these tips will give you a nice nudge in the right direction.

 

discover how to write good content for your websiteWrite Unique Content

I want to kick off these tips with one of the most vital of all; write unique content. Now, I do not mean coming up with a completely new topic on your own (although if you can do that, it would be brilliant). Instead I mean ensuring that your article is different from anything else you will read online. It needs your own unique spin. It NEEDS to be written in ‘your voice’.

One of the WORST things you can do when you are writing content is to go out there and snatch sentences and even whole paragraphs from other websites. There are a couple of reasons for this:

  • If you are operating in a small niche then it is highly likely somebody would have seen that information before. If they recognize you stole it then they simply will leave. You will forever be known as a fraud. This is not a good title to have by any stretch of the imagination.
  • Secondly, and this is perhaps the most important, it will RUIN your SEO (search engine optimization). You see, search engines like Google will completely ignore ‘stolen’ content. This means that no matter how good it is, you just won’t get ranked.

It honestly is not too difficult to write unique content. Just use multiple research sources (more on that soon) and you should be fine! I am going to discuss how you can come up with ‘unique’ ideas for content in the final section.

 

Research

If you know your niche well then you MAY (not always) be able to skip this. You want to make sure that absolutely everything is researched IN DEPTH! Use multiple research sources so you actually get facts on your websites. Do not post something unless it is mentioned in 2 or 3 different places. You stick up false content and people will loathe you.

 

write good articlesDo Not Focus on SEO so Much

One of my biggest pet peeves is the amount of webmasters out there who will SEO their content to hell. Sure, you may climb up the search engines like this, but you certainly are not going to be converting any of those website visitors into paying customers. People want to read something that actually sounds natural. They do not want it to be jarred by stupidly placed keywords. This will throw them off. A recent study showed that even the simplest error like this could cause somebody to leave your website quickly.

So, what about your SEO? Well, if you write content properly then it should end up pepper-potted with natural keyword phrases anyway. If you want to add keywords in place, and I actively suggest you do in some cases, then do make sure that it sounds natural. You are writing for people. You are not writing for machines.

 

Couple of Ideas for Content

Perhaps one of the MOST DIFFICULT parts of writing content for websites is actually coming up with the initial idea. Now, obviously I do not know what niche you are in. However, I want to finish up with a couple of generic ideas for content types. I am sure you will be able to work with this to come up with something that could potentially work for your site:

  • The ‘How To’ article: If you are looking for a decent bit of link bait then that How To article is the way to go. As you can probably guess from the name, this article is all about walking somebody through something specific in a ‘step-by-step’ format. I am sure that no matter what your niche is, you will be able to come up with a ‘how to’ article of some description. It is likely that the bulk of your articles will be in the ‘How Totrain of thought.
  • Definition Articles: Does your niche have a number of complex terms that people may not know the meaning of? A definition article is the way to go. Go into depth on a complex term. If you know your niche well then this should not be too difficult.
  • Discussion Articles: This may be a little bit difficult to pull off and it MAY NOT suit every single niche. The idea here is to discuss something relevant to the industry. For example, if you blog about politics then you may put forth your own ideas on something that a particular politician said. Controversial reviews WILL attract a lot of visits.
  • News: If you are going to go down the news route then make sure that it is 100% unique.
  • List Articles: You know the type. These are the ‘top 10’ lists! People love reading these.

Perhaps one of the best tips I can offer you here is to go around and see what your competitors do. See which content tends to attract the highest amount of praise. Do not copy their ideas obviously. However see what they do right and try to mimic them. There is no point reinventing the wheel, right?

Honestly, there is not a lot to writing content. You just need that idea and you need to write it. Providing you proof read over and over again, edit where needed, and create something worth reading and 100% unique you should not have too many problems.

Stay tuned we will be back with more amazing content and with more information in how to write good content for your web property! We will strive to provide you with amazing information in how to improve your website optimization.

 

1 2