Tag : keywords

Keyword Research 101 by SF Website Design

Confused-Businessman-that-needs-to-find-the-right-keywordsWe keep mentioning how important it is to use keywords that will appeal to your audience, but we never have really gotten to the point where we discuss how to choose keywords to post. Well, in this section, that’s all we’re going to talk about. Every well optimized site begins with a little bit of keyword research.

Keyword research is, to a point, largely intuitive for the DIY SEO enthusiast. First, you are going to have to think of keywords that are relevant to your site’s content. Write them down, and then search each keyword or phrase that you come up with on a major search engine. This gives you a good insight into how much competition you have, and also gives you an idea of how hard it will be to score the top rankings for a keyword group. Remember, keywords can be multiple words long.

Test your keywords the right way!

Once you have searched through a number of keywords, buy sample ad campaigns from Google Adwords and similar services. After about 300 clicks, take a look at the impression rate that you have, as well as the conversion rate. By doing this, you can actually figure out the value of each keyword phrase! Some keywords are extremely valuable, and can get you as much as 1 to 2 million visitors a year. So, it makes sense to do your research and pour your efforts into a profitable keyword campaign.

It’s important to also be aware of the fact that many people do not search for the most obvious keywords. In fact, only 30% of all internet searches are for the top search terms. Other terms, especially those that are niche, or that have a commerce-based interest, are much more likely to be very profitable for those who invest the time to rank #1 in them. This is why SEO that is based around search terms for a specific service or store in a location tend to fare so well. Similarly, this is why most SEO experts suggest looking into phrases instead of single words, also known as “long tail searches.”

There are other keyword research tools out there that are worth looking into. Google Insight, Google Adwords’ Keyword Tool, and Microsoft Advertising Intelligence are among some of the most popular keyword research tools out there. When doing your research, it never hurts to have some professional level tools at your fingertips.

Keyword research isn’t only about the value of getting great impressions with keywords, either. Much of the information that is revealed when doing good research also will tell you whether or not the keywords are going to be difficult to trump. With some of the most popular search terms, it’s quite possible that it will take years to overcome the search engine ranking status quo – especially if you’re talking about major brands.

how-to-find-a-good-search-termThe keywords that you choose to work on will end up directly affecting the amount of revenue that your company and site can generate. Good keyword targets, especially keyword strings that are directly related to your site, will likely generate much more traffic and revenue than keywords that could be about a number of
different things. Keeping things specific always is wise when conducting keyword research and targeting your audience.


Is really important to find the right keywords

Conducting good keyword research does take a little bit of effort, as well as some money. Many SEO experts will go so far as to sit and research keywords for a matter of weeks before they make a decision on which keywords they want to primarily target. Taking time to research this is definitely advised for the beginner in SEO.

While you don’t have to take that much time to research keywords, it is important to focus on targeting these keywords before you make a website that is intended for mass audiences. Otherwise, how will you know what content to provide for your audience? How will you know what phrases convert into the highest sales? Without a little knowledge on what works best for you, designing a website is basically like steering a ship that has no sails. It will get you nowhere fast. If you want to get more details about our seo services you can visit this link: SEO Services in San Francisco

How To Structure Your Website For On-Page SEO – Part 1

Much of the important aspects of search engine optimization hinge on the content of your website – not how many people have visited the site itself. In order to get the most out of your SEO work, you will need to structure your website and build content that makes search engine algorithms more likely to promote your site in the search engine rankings. This guide will give you a step by step method on how to make your site as SEO-friendly as possible.

 

website-optimizationThe Title Tag

The title tag is what basically gives your site a title, and it’s the first thing that web crawlers pick up on. Use a good title that is unique and filled with descriptive keywords to maximize the website display space in Google search.

A good example of content for a title tag is as follows:

Welcome To Fat Loss Central! Site Of LA’s Most Popular Workout Center!

A bad example of content for a title tag is as follows:

Weight Loss

 

Meta Description

This is I think the second most important thing after the title tag, that can help you in ranking your webpage. Make sure when you write the description for your content, you will include your main keyword and additional keywords that you are trying to rank for. Google will display only up to 156 characters in the search results. Make sure everything that is important is listed within the first 156 characters.

 

Keyword Usage

Keyword usage on your site is the only way that a search engine can figure out what to categorize your site as, and whether or not it’s relevant enough to rank correctly. So, you will have to use keywords that people who would want to look at your site would search for. Figuring out which keywords to use can be intuitive at times, but also can be done with several apps and services that are found online. Experts suggest trying at least 3 or 4 different keywords, or phrases, that people are likely to search for when looking for your site.

It is important to add keywords to your site’s verbal content. For example, if you are a site that focuses on plumbing, have a small paragraph that talks about plumbing. The order of the keywords also counts when crawlers are determining relevancy, so make sure that you have the right order for your site’s ranking. When adding descriptions to your photos, Javascript apps, and similar features, make sure to add one or two keywords to the descriptions as well.

 

Keyword Abuse

There is such a thing as “too much of a good thing,” especially when it comes to using keywords. Stuffing keywords into every single aspect of your page might have worked 15 years ago, but it will likely do more harm than good. Ideally, keywords would be used in reasonable amounts throughout the page. When you have keywords that are being used in unnatural ways, keywords being stuffed into every meta tag, every link title, and every other sentence of the page, crawlers will assume that your page is meant to spam users. (And to a point, they would kinda be right.)

Adding keywords that have nothing to do with the page’s content also can lead to search engines citing your site as a keyword abuser.

 

website-keyword-researchTips For On-Page Optimization

Here’s how you can use keywords wisely while avoiding the chance of being a keyword abuser.

  • Use the keyword once in your title tag. Once is enough!
  • Your content does need keywords, too, and there is a right way to go about it. Use your keyword once near the top of the page, and then about 3 times throughout the rest of the page. When dropping your keywords, it’s alright and even suggested to use variations of your keywords that you are trying to rank. If you are posting a longer blog post, using keywords and their variations more than 3 times is acceptable. Use your common sense.
  • Alt descriptions need keywords, too. When adding descriptions of your images, make sure to include the keyword at least once. This can often lead to great image search results, which in turn can lead to even more traffic.
  • URLs need keywords, but only once. Don’t overdo it. It’s more important to keep URLs shorter than it is to stuff them with keywords and extra phrases.
  • Meta description is another place that you need to add some keywords that are relevant to the keywords that you are trying to rank. Be careful because the meta description is one of the elements that will displayed in the Google search results below the title tag. This means that your description needs to be compelling and with relevant keywords. Having a compelling and informative description can increase the traffic to your website!
  • While META tags are not used by crawlers, many SEO experts highly suggest using a keyword in them once, simply because it’s the page description that users see. Hey, it doesn’t hurt!
  • Remember that the main goal of your site isn’t always getting crawlers to pick up on your site, but to deliver a good user experience to people who visit your site. A good user experience will result in a better search engine ranking in the long term, anyway. This is because good user experiences will lead to more revisits, which in turn is picked up by search engines.

Great SEO should not be too hard to achieve, at least, not when it comes to your page’s layout. The next section will continue to expound on some of the most important elements of good web design, and how they all will influence your search engine ranking in the long and short term.

What Is A Search Engine, And How Do They Work?

search engineGet more information about Search Engines

One of the most common terms you’ll hear being thrown around internet forums dedicated to SEO is the term “Search Engine Optimization”. Even if you are a total newbie to the net, you have most likely already used a search engine, and have likely been using them for years. Search engines are sites that allow us to search for keywords on the net, and return results in a nice, organized way. Based on the file type we can filter if we want to see videos, pictures, audio, power point presentation, and other files types. Some major search engine sites include Google.com, Yahoo.com, and Bing.com. Other fringe website engines exist, but they tend to be less well known than the major ones.

website-addresswwW. whaT internet address?

Prior to search engines, it was nearly impossible to discover a website without knowing the address of the site beforehand. The entire purpose of search engines is to make it possible for people to find the things that they are looking for on the net without forcing them to memorize millions of internet addresses. Sites like Google not only categorize pages by the topics that they are about, but also categorize them by popularity.

The more popular and more high quality a website has been proven to be, the more likely it is to show up on search results that are related to the content that is on the site. Nowadays you can have a website address that is starting with www. or without www. It is up to the site owner preferences if he want’s or not the www. version.

website optimizationWhat is search term?!?

Search terms are also known as keywords, and they are the backbone of search engine result categorization. Websites that are considered to be the most relevant to the search terms that you enter are the ones in the top 5 slots on the first page. These get the vast majority of the traffic that one can receive by search engine for that term. Sites that are less relevant to a series of keywords will end up on a lower results rung. After a certain point, many website engines will simply return slightly relevant sites as results.

Most people never will see those sites, simply because of how lowly ranked they are. In Google, when you usually search for a term you will also get local listings. Those listings must be set up, and claimed by the local business owner in order to get listed in the Google local directory.

spider-crawlerCrawlers / Indexing Service

The way that they do this is by using an indexing service to include the site on search engine results, and then using special robots called site crawlers to pick up on keywords and other similar things to properly categorize them. Crawlers regularly visit websites in order to make sure that the content doesn’t change too drastically, and to also make sure that their categorization is accurate. Crawlers pick up on a variety of different things, such as keyword placement, and the title of the page. They use this to determine what your site is really all about.

You can use Google Webmaster Tools, to see if your website gets crawl correctly, and you will also get notified if there is any problem when google bots is crawling your website or if you have any 404 errors, or any other type of crawling/linking error.

website relevancyHow we decide the relevancy

But, how, one wonders, does a search engine decide which sites are the most relevant, and which sites deserve the top ranking? How does a engine decide which sites are total bunk, and are just too low quality to count in a search index? The answer is that search engines use a special mathematical formula called an algorithm to decide all that. The algorithm combines a large number of factors to decide what site deserves the top ranking.

Because search engines are always trying to provide better and better content for users, algorithms are prone to change. In some cases in the past, the entire older algorithms for major web engines were scrapped, and a new algorithm, complete with new programming, was put in its place. There’s no saying that this won’t happen in the future again.

keyword-stuffingPut a stop on Keyword Stuffing !

Originally, most seo algorithms only counted two or three factors, putting the most emphasis on the number of times a keyword would appear on a page and the number of directories that have linked to said site. This caused many major sites to become keyword-stuffed messes that really detracted from a person’s overall experience while browsing the net using search engines. Since then, search engines have implemented other signs of a site’s quality and relevance to their algorithms that make the entire process of deciding a page’s rank more involved and quality-based.

Some of the new things that have been added include filters that help prevent sites that are overuse keywords for the sake of getting a higher rank, filters that make note of site pages that have been submitted to blacklisted directories, as well as sites that contain malware. Newer algorithms also are more likely to focus on things like social media shares, discussion of said website by others, as well as your overall internet presence.

seo optimization recapRecap!

Basically, search engines are what make the internet as popular and as powerful as it is, and it’s through a search engine’s crawlers and unique algorithms that we are able to see the pages that we see when we search something up online. They are the biggest provider of organic traffic for sites of every genre, so it’s important to make sure that your website is good to go with most search engines. Google is currently the biggest search engine on the market today.