Tag : website ranking

How To Structure Your Website For SEO – Part 2

This is the second part of the series on how to better structure your site for SEO purposes. The first section was mostly talking about basic layout tips, keyword placement, and how to use your title tag to its maximum advantage. TO see the first part you can read more details over here: Website SEO Part 1. This is all well and good, but you will still need to figure out what keywords you’re going to need to go for, as well as how to use some of the more interesting tools for making your site more noticeable in search engine form.

 

Metatag OptimizationMeta Tags

Meta tags are a very important part of constructing your page, but not for the reasons that one would think. Meta tags are more commonly used to control the behavior of the crawlers that determine your ranking. They tell the crawlers whether or not a page should be indexed, whether it should be crawled at all, or whether they need to be archived. Other common meta tags are used to control whether or not snippets and descriptions should be collected about the page at hand.

If you want to add a description to your site or an element of it, meta tags can be used to help promote a description that users or crawlers will see. It’s wise to add keywords to your meta tags once in a while, even if crawlers usually don’t use them.

 

Making A Good URL

Part of having a great site also involves having a URL that is easy enough for people to remember, and easy for people to predict. They are displayed in a multitude of ways, so choosing good URLs that are relevant to your content is crucial. Here’s how to get the most of your URLs.

  • Your URL should reflect what’s going on. A good URL is a predictable URL. So, if you are trying to make a site devoted to pets, have a URL that somehow reflects that. Having a URL that has nothing to do with what your site is about will only throw a wrench in your efforts to gain traffic.
  • Don’t overuse keywords in your URLs. URLs should have a keyword or two in them once in a while. However, overusing them can end up causing your site to trigger a reaction in spam filters, and totally negate your ability to get posted on search engine rankings.
  • Static URLs are better. There are programs that turn number-based URLs into more human-friendly URLs. It’s worth doing.
  • Think like a user when putting together a URL. You want to have a URL that is very easy to remember, or easy for a person to understand. You want a memorable URL that’s also readable. Hyphenating URLs can make them more readable. Shorter URLs with catchy names are easier to remember.

 

Optimize your original contentThe Importance of Good, Original Content

Search engines love good quality content that is 100% original, and they actively seek out providers of fresh content in order to get better search results quality. Many major search engines will actually weed out sites that have duplicate content, or low quality content. To avoid accidentally getting duplicate content on your pages, linking pages with different versions of the same content to the same URL can help prevent getting penalized. This is called canonicalization.

 

Scraper Websites?!? wHAT is ThaT?

Scrapers are sites that steal quality content and spin it to make it their own – or even just cut and paste it into their sites! To avoid being mistaken for a scraper site, it’s important to ping Google and other search engines when you first submit your content. To further prevent scrapers from getting your content, you can also implement absolute links instead of the typical relative links that make it easy for scraper software to snag content.

Should your content be very high profile and very popular, it will be very likely that people will start to try to steal it by many other means. When this happens, there are a number of ways to prevent theft from continuing. Some of these methods include DMCA warning letters, actually reaching out to the site owners, or in certain cases, actually mentioning it to Google.

When doing any sort of web design that is involved as search engine optimization, it’s crucial to remember that content is king. So, keep your content interesting, full, and fresh – and above all, protect your content from those who want to steal it.

How To Structure Your Website For On-Page SEO – Part 1

Much of the important aspects of search engine optimization hinge on the content of your website – not how many people have visited the site itself. In order to get the most out of your SEO work, you will need to structure your website and build content that makes search engine algorithms more likely to promote your site in the search engine rankings. This guide will give you a step by step method on how to make your site as SEO-friendly as possible.

 

website-optimizationThe Title Tag

The title tag is what basically gives your site a title, and it’s the first thing that web crawlers pick up on. Use a good title that is unique and filled with descriptive keywords to maximize the website display space in Google search.

A good example of content for a title tag is as follows:

Welcome To Fat Loss Central! Site Of LA’s Most Popular Workout Center!

A bad example of content for a title tag is as follows:

Weight Loss

 

Meta Description

This is I think the second most important thing after the title tag, that can help you in ranking your webpage. Make sure when you write the description for your content, you will include your main keyword and additional keywords that you are trying to rank for. Google will display only up to 156 characters in the search results. Make sure everything that is important is listed within the first 156 characters.

 

Keyword Usage

Keyword usage on your site is the only way that a search engine can figure out what to categorize your site as, and whether or not it’s relevant enough to rank correctly. So, you will have to use keywords that people who would want to look at your site would search for. Figuring out which keywords to use can be intuitive at times, but also can be done with several apps and services that are found online. Experts suggest trying at least 3 or 4 different keywords, or phrases, that people are likely to search for when looking for your site.

It is important to add keywords to your site’s verbal content. For example, if you are a site that focuses on plumbing, have a small paragraph that talks about plumbing. The order of the keywords also counts when crawlers are determining relevancy, so make sure that you have the right order for your site’s ranking. When adding descriptions to your photos, Javascript apps, and similar features, make sure to add one or two keywords to the descriptions as well.

 

Keyword Abuse

There is such a thing as “too much of a good thing,” especially when it comes to using keywords. Stuffing keywords into every single aspect of your page might have worked 15 years ago, but it will likely do more harm than good. Ideally, keywords would be used in reasonable amounts throughout the page. When you have keywords that are being used in unnatural ways, keywords being stuffed into every meta tag, every link title, and every other sentence of the page, crawlers will assume that your page is meant to spam users. (And to a point, they would kinda be right.)

Adding keywords that have nothing to do with the page’s content also can lead to search engines citing your site as a keyword abuser.

 

website-keyword-researchTips For On-Page Optimization

Here’s how you can use keywords wisely while avoiding the chance of being a keyword abuser.

  • Use the keyword once in your title tag. Once is enough!
  • Your content does need keywords, too, and there is a right way to go about it. Use your keyword once near the top of the page, and then about 3 times throughout the rest of the page. When dropping your keywords, it’s alright and even suggested to use variations of your keywords that you are trying to rank. If you are posting a longer blog post, using keywords and their variations more than 3 times is acceptable. Use your common sense.
  • Alt descriptions need keywords, too. When adding descriptions of your images, make sure to include the keyword at least once. This can often lead to great image search results, which in turn can lead to even more traffic.
  • URLs need keywords, but only once. Don’t overdo it. It’s more important to keep URLs shorter than it is to stuff them with keywords and extra phrases.
  • Meta description is another place that you need to add some keywords that are relevant to the keywords that you are trying to rank. Be careful because the meta description is one of the elements that will displayed in the Google search results below the title tag. This means that your description needs to be compelling and with relevant keywords. Having a compelling and informative description can increase the traffic to your website!
  • While META tags are not used by crawlers, many SEO experts highly suggest using a keyword in them once, simply because it’s the page description that users see. Hey, it doesn’t hurt!
  • Remember that the main goal of your site isn’t always getting crawlers to pick up on your site, but to deliver a good user experience to people who visit your site. A good user experience will result in a better search engine ranking in the long term, anyway. This is because good user experiences will lead to more revisits, which in turn is picked up by search engines.

Great SEO should not be too hard to achieve, at least, not when it comes to your page’s layout. The next section will continue to expound on some of the most important elements of good web design, and how they all will influence your search engine ranking in the long and short term.