Tag : mobile design

major website redesign update

The Key Elements to Consider During A Major Website Update

For many people, running a website is a pleasure – a source of joy that extends throughout your lifestyle. However, many people also find that, over time, they begin to lose that love for their website. Like a room in your home or the garden outside, the passing of time and the changing of culture means that it can begin to look a little flawed, empty – even dated. When you look at your website and can see the creeks and wrinkles beginning to form, a little bit of proverbial Botox might be just what it needs.

Knowing what to change, though, is just as hard as knowing when to carry out an update. With the rapid state of change in the digital world outpacing anything like fashion and furniture, changes can come about sooner than you had ever considered possible. To make sure that you aren’t sinking valuable time and capital into your website update, though, we recommend that you have a think about the following checklist.

Following this, you should find it a fair bit easier to make critical calls that will really improve the look, style and feel of your website.

Improving Performance

First and foremost, before any kind of facelift takes place, you want to know what is working well on the underside. What kind of facilities is your website using? You could likely modernise the back-end running of the site to improve the front-end at the same time.

First off, you should look to improve how well your website is running behind the scenes. Start off by taking a look at working with an analytics tool, such as Pingdom. Using this, you can get an idea of how fast your site is, how easy it loads, and how reasonable people are finding the overall user experience.

Once you do this, you know what needs to be changed and improved. From navigation being modernized to improving loading speeds of various pages, you can begin to make a telling difference to your website before a single pixel of the design is altered. To check your website speed you can always check: GTmetrix.

Going Responsive

Another key element of a good website stems from using a quality mobile-ready design. A website has to be capable of scaling down depending on the device it is being viewed on. If your website is hard to use on a smartphone or tablet, then change becomes an absolute necessity to make that possible.

Going responsive is a very important element of your business, and can utterly transform how you work, think and feel about management in general. Making sure that you are part of the ever-growing scale of mobile users is not an after-thought: at least, it shouldn’t be.

carousel responsive design

Laying the Trap

How good is your website at getting the details of those who come to visit? Do you have a mailing list? A subscription platform? Even just a ‘keep me updated’ section that helps people to sign up and get e-mail alerts? If not, why not?

This is vital in a modern business. Invest some crucial time and effort into ‘laying the trap’ of lead generation and you’ll find that you need less unique hits to make an impact. From making sure it all runs concurrent with active and fun social media accounts to building a mailing list that offers help, advice and offers, you can find many ways to help keep people engaged after their visit.

Take the time to work out how important your website is to the overall business performance, and how much it could play if it was running at optimum capacity. From finding mini-niches that you could explore further with your site to making sure people can feel comfortable about the speed and layout of the site, you have a lot of planning to put in place.

Correcting the Design

mobile design developmentMore importantly, though, is the design. The back-end and the user features are wonderful for keeping people interested and engaged, without doubt. However, correcting the design is just as important. A site could run like a dream, and have everything someone needs. If it looks awful, amateurish and out-of-date, though, it’s likely people will never get to see what lies beneath the surfaces.

For that reason, correcting the design is more than just a recommendation. While copying your competitors is a fruitless exercise, you should always look to work with a web developer who can modernize your business look.

From the color scheme to the layout and the fonts used, you have a lot of items to look at. Are you being too stereotypical in parts of the imagery? Are you someone who has built up a platform that feels outdated and over-the-top?

These are common problems, and can make your business less attractive to those who were potentially interested.

Do you have much media being used, either? What kind of content is on there? This plays into the design as much as anything else. Does the content make good use of headers, for design purposes as much as helping search engines do their hunting?

Does your website need a new look? Then hiring a professional to help you modernize it is very important. Hiring a web developer with an eye for imagery and artistic quality can be the difference between a good website, and a website that is inundated with customers!

Catching The Eye

Lastly, you should be paying attention to the overall kind of content being used. Is it word-heavy, or image-heavy? A fine mix is always the best aim for any business. You should always be ready to do some extra work and plan out accordingly. If you don’t have a blog, then making one and updating it once per week with SEO-friendly content is a must (See On-Page SEO Part 1 and How to structure your Website SEO).

The aim here is to update your website to make it more informative, more enjoyable to use, a bunch more simplistic and making it more appealing to the layman.

If you need help doing so, then contacting a professional web developer to help you begin the process is a must. Never accept second best: when treated with the right level of respect, a website can be your business card, your sales front, your blog and your advertisement all in one!

If you are looking for a website redesigned or update you should get in contact with us!

Find out why your business needs a mobile friendly website

There are many marketing tactics that can take your business to new heights of progress, however, when you enter the online realm you need to be aware of the fact that the playing field gets leveled off and therefore, you not only need to be smart about your content but also about your SEO strategy. For a long time now SEO specialists have been emphasizing on the quality of the content and good, researched keywords to get you the traffic that you need, which will eventually turn into profitable conversions. All the same, with Google’s strict and constant updates on its algorithms, these SEO strategies are bound to stay dynamic and rightly so. With the latest Google algorithm that will be effective come April 21st 2015, you may have to rework your SEO strategy if your website hasn’t been optimized for mobile devices.

mobile and responsive website design company

 

The new algorithm by Google will give more preference to websites that are mobile friendly, thereby giving them an upper hand over those whose websites may not perform the same function. Therefore, from April 21 onward, if you notice a significant drop in your rankings and website statistics, you know exactly what area you need to look into to have the error rectified and get your website the exposure that it deserves. You need to realize a simple fact that in this day and age, where a majority of the world has gone mobile and spends a major part of their time on mobile devices, taking the plunge to get your website optimized for these devices will not only make you a hit with your clients, but with Google as well.

 

Here are some important reasons why you need to get your website to function well on mobile devices:

 

1-mobile-websiteMore people have started using mobile devices to access the internet

Over 30 % of the audiences from all over the world prefer accessing the internet through their mobile devices and this number increases exponentially every year. The fact that mobile devices do not confine people to use the internet only when they are at home or in an office environment gives users an immense amount of flexibility and is all thanks to their mobile devices like the smartphones and tablets. This is reason enough for you to look into this matter as most of your conversions could happen while the consumer is on his way to school or work.

 

2-responsive-designHelps build a stronger brand:

When you have a functional mobile friendly website, visitors tend to find it extremely credible, thus strengthening your brand. When a visitor tries to access a website that has not been optimized for mobile, you will find that he / she will give up and look at competitor sites since such websites take an immense amount of time to load the content and requires the visitor to constantly zoom in an out on the web pages so that the content can be viewed clearly. This can play a negative role in building a connection with the brand and therefore, a consistent and fully functional mobile optimized website will leave a good impression in the minds of the visitors.

 

3-mobile-friendlyAs a local business, your chances of gaining more visibility are high:

Local businesses that have their websites optimized for mobile devices tend to rank a lot higher in Google’s search engine results’ page, as opposed to local businesses that don’t. As a local business, you may not want to go the extra mile as you already have a host of dedicated and loyal customers who come to you, you need to realize that word of mouth marketing too has its own limitations. A global platform can easily skyrocket your local business into a global one in due time and all you need to reach those heights is hard work along with a simple change of transforming your online presence in a way that will be feasible for the mobile audiences.

 

4-mobile-friendly-websiteOnly keep content that is necessary:

A mobile friendly website is the most convenient way to give visitors quick access and information about your company, the business that you do and the ethics that you follow. Therefore, just having your mobile website, optimized for mobile devices will do you absolutely no good. What you need to look into in addition to having the website optimized is to optimize the content as well. Therefore, eliminating fluff and having crisp, concise content is important.

 

5-tablet-ready-websiteGoogle favors websites that are mobile friendly:

Google is constantly updating its algorithms to make sure that only the highest quality of content is delivered to the audiences and therefore, its latest algorithm focuses on ranking only those websites that have a mobile friendly feature.

Google’s new algorithm is set to change the dynamics of website viewing and therefore, if you wish to be on the top of the search engine results page, it is important to visit the Webmaster page (https://www.google.co.uk/webmasters/tools/mobile-friendly/ ) that gives you the analytics of your website telling you if your website is mobile friendly or not and what steps you can take to do so. Besides, you can also visit http://www.mobilephoneemulator.com/ to see what your website would look like on different mobile devices.