Category : SF Website Design

major website redesign update

The Key Elements to Consider During A Major Website Update

For many people, running a website is a pleasure – a source of joy that extends throughout your lifestyle. However, many people also find that, over time, they begin to lose that love for their website. Like a room in your home or the garden outside, the passing of time and the changing of culture means that it can begin to look a little flawed, empty – even dated. When you look at your website and can see the creeks and wrinkles beginning to form, a little bit of proverbial Botox might be just what it needs.

Knowing what to change, though, is just as hard as knowing when to carry out an update. With the rapid state of change in the digital world outpacing anything like fashion and furniture, changes can come about sooner than you had ever considered possible. To make sure that you aren’t sinking valuable time and capital into your website update, though, we recommend that you have a think about the following checklist.

Following this, you should find it a fair bit easier to make critical calls that will really improve the look, style and feel of your website.

Improving Performance

First and foremost, before any kind of facelift takes place, you want to know what is working well on the underside. What kind of facilities is your website using? You could likely modernise the back-end running of the site to improve the front-end at the same time.

First off, you should look to improve how well your website is running behind the scenes. Start off by taking a look at working with an analytics tool, such as Pingdom. Using this, you can get an idea of how fast your site is, how easy it loads, and how reasonable people are finding the overall user experience.

Once you do this, you know what needs to be changed and improved. From navigation being modernized to improving loading speeds of various pages, you can begin to make a telling difference to your website before a single pixel of the design is altered. To check your website speed you can always check: GTmetrix.

Going Responsive

Another key element of a good website stems from using a quality mobile-ready design. A website has to be capable of scaling down depending on the device it is being viewed on. If your website is hard to use on a smartphone or tablet, then change becomes an absolute necessity to make that possible.

Going responsive is a very important element of your business, and can utterly transform how you work, think and feel about management in general. Making sure that you are part of the ever-growing scale of mobile users is not an after-thought: at least, it shouldn’t be.

carousel responsive design

Laying the Trap

How good is your website at getting the details of those who come to visit? Do you have a mailing list? A subscription platform? Even just a ‘keep me updated’ section that helps people to sign up and get e-mail alerts? If not, why not?

This is vital in a modern business. Invest some crucial time and effort into ‘laying the trap’ of lead generation and you’ll find that you need less unique hits to make an impact. From making sure it all runs concurrent with active and fun social media accounts to building a mailing list that offers help, advice and offers, you can find many ways to help keep people engaged after their visit.

Take the time to work out how important your website is to the overall business performance, and how much it could play if it was running at optimum capacity. From finding mini-niches that you could explore further with your site to making sure people can feel comfortable about the speed and layout of the site, you have a lot of planning to put in place.

Correcting the Design

mobile design developmentMore importantly, though, is the design. The back-end and the user features are wonderful for keeping people interested and engaged, without doubt. However, correcting the design is just as important. A site could run like a dream, and have everything someone needs. If it looks awful, amateurish and out-of-date, though, it’s likely people will never get to see what lies beneath the surfaces.

For that reason, correcting the design is more than just a recommendation. While copying your competitors is a fruitless exercise, you should always look to work with a web developer who can modernize your business look.

From the color scheme to the layout and the fonts used, you have a lot of items to look at. Are you being too stereotypical in parts of the imagery? Are you someone who has built up a platform that feels outdated and over-the-top?

These are common problems, and can make your business less attractive to those who were potentially interested.

Do you have much media being used, either? What kind of content is on there? This plays into the design as much as anything else. Does the content make good use of headers, for design purposes as much as helping search engines do their hunting?

Does your website need a new look? Then hiring a professional to help you modernize it is very important. Hiring a web developer with an eye for imagery and artistic quality can be the difference between a good website, and a website that is inundated with customers!

Catching The Eye

Lastly, you should be paying attention to the overall kind of content being used. Is it word-heavy, or image-heavy? A fine mix is always the best aim for any business. You should always be ready to do some extra work and plan out accordingly. If you don’t have a blog, then making one and updating it once per week with SEO-friendly content is a must (See On-Page SEO Part 1 and How to structure your Website SEO).

The aim here is to update your website to make it more informative, more enjoyable to use, a bunch more simplistic and making it more appealing to the layman.

If you need help doing so, then contacting a professional web developer to help you begin the process is a must. Never accept second best: when treated with the right level of respect, a website can be your business card, your sales front, your blog and your advertisement all in one!

If you are looking for a website redesigned or update you should get in contact with us!

Find out why your business needs a mobile friendly website

There are many marketing tactics that can take your business to new heights of progress, however, when you enter the online realm you need to be aware of the fact that the playing field gets leveled off and therefore, you not only need to be smart about your content but also about your SEO strategy. For a long time now SEO specialists have been emphasizing on the quality of the content and good, researched keywords to get you the traffic that you need, which will eventually turn into profitable conversions. All the same, with Google’s strict and constant updates on its algorithms, these SEO strategies are bound to stay dynamic and rightly so. With the latest Google algorithm that will be effective come April 21st 2015, you may have to rework your SEO strategy if your website hasn’t been optimized for mobile devices.

mobile and responsive website design company

 

The new algorithm by Google will give more preference to websites that are mobile friendly, thereby giving them an upper hand over those whose websites may not perform the same function. Therefore, from April 21 onward, if you notice a significant drop in your rankings and website statistics, you know exactly what area you need to look into to have the error rectified and get your website the exposure that it deserves. You need to realize a simple fact that in this day and age, where a majority of the world has gone mobile and spends a major part of their time on mobile devices, taking the plunge to get your website optimized for these devices will not only make you a hit with your clients, but with Google as well.

 

Here are some important reasons why you need to get your website to function well on mobile devices:

 

1-mobile-websiteMore people have started using mobile devices to access the internet

Over 30 % of the audiences from all over the world prefer accessing the internet through their mobile devices and this number increases exponentially every year. The fact that mobile devices do not confine people to use the internet only when they are at home or in an office environment gives users an immense amount of flexibility and is all thanks to their mobile devices like the smartphones and tablets. This is reason enough for you to look into this matter as most of your conversions could happen while the consumer is on his way to school or work.

 

2-responsive-designHelps build a stronger brand:

When you have a functional mobile friendly website, visitors tend to find it extremely credible, thus strengthening your brand. When a visitor tries to access a website that has not been optimized for mobile, you will find that he / she will give up and look at competitor sites since such websites take an immense amount of time to load the content and requires the visitor to constantly zoom in an out on the web pages so that the content can be viewed clearly. This can play a negative role in building a connection with the brand and therefore, a consistent and fully functional mobile optimized website will leave a good impression in the minds of the visitors.

 

3-mobile-friendlyAs a local business, your chances of gaining more visibility are high:

Local businesses that have their websites optimized for mobile devices tend to rank a lot higher in Google’s search engine results’ page, as opposed to local businesses that don’t. As a local business, you may not want to go the extra mile as you already have a host of dedicated and loyal customers who come to you, you need to realize that word of mouth marketing too has its own limitations. A global platform can easily skyrocket your local business into a global one in due time and all you need to reach those heights is hard work along with a simple change of transforming your online presence in a way that will be feasible for the mobile audiences.

 

4-mobile-friendly-websiteOnly keep content that is necessary:

A mobile friendly website is the most convenient way to give visitors quick access and information about your company, the business that you do and the ethics that you follow. Therefore, just having your mobile website, optimized for mobile devices will do you absolutely no good. What you need to look into in addition to having the website optimized is to optimize the content as well. Therefore, eliminating fluff and having crisp, concise content is important.

 

5-tablet-ready-websiteGoogle favors websites that are mobile friendly:

Google is constantly updating its algorithms to make sure that only the highest quality of content is delivered to the audiences and therefore, its latest algorithm focuses on ranking only those websites that have a mobile friendly feature.

Google’s new algorithm is set to change the dynamics of website viewing and therefore, if you wish to be on the top of the search engine results page, it is important to visit the Webmaster page (https://www.google.co.uk/webmasters/tools/mobile-friendly/ ) that gives you the analytics of your website telling you if your website is mobile friendly or not and what steps you can take to do so. Besides, you can also visit http://www.mobilephoneemulator.com/ to see what your website would look like on different mobile devices.

Characteristics of a perfect Responsive Web design

Most of the people are accessing the internet via their mobile devices and smart phones, now days. They can even become the common place for accessing the internet as these devices are becoming more affordable. People can use the mobile devices for multiple purposes like they can search for restaurant, night club, movie theatre or any other establishment. They are directed to business website. The businesses that create website with principles of Responsive web design are more prepared to engage with millions of people using mobile devices.

responsive website designWhat is Responsive Design?

The Responsive web design is a set of principles that are followed in order to create a website that needs a minimum scrolling and resizing and to be visible on a wide range of devices. It makes it simple and user friendly to access a website using a laptop, desktop, smart phone. This is what the Responsive web design aims to achieve.

Features of a perfect Responsive Website Design:

Less Effort: With the responsive web design, you just need to update the information only once on your website. These changes will appear or updated in all the versions of your website automatically. It will of course lessen your efforts.

Better and effortless user experience: Perfect responsive design gives users, an optimized and smooth experience on the device they are using. The most famous search engine Google started promoting the responsive web design in their own method for cell phone sites.

User Friendly Website:  Responsive Web design makes your webpage user friendly as you website opens perfectly on any device of any screen size. There is a huge competition on technology innovations and a number of smart phones are launched in market daily. Therefore, if you have a perfect Responsive website design then people will visit your website, which would be beneficial for your business.

Mobile Segment: It is also one of the good features of perfect responsive website design as it allows you to get all the useful information about the traffic on your website. For this, you just have to make a mobile segment and you will get a complete view of traffic coming to your site. Traffic updates are important as it tells you about your website performance. As a result, it will help you to make changes to your site to increase traffic.

Less Maintenance:  With the responsive website design, you don’t need to make the changes individually on the website for various devices. You just have to maintain one website and it will be updated automatically on all versions of site. Therefore, less maintenance is required and website is updated effectively.

Only vertical scrolling: Perfect Responsive Web design is not just about the device. For instance, if you are opening a website on huge screen, then it is not that you will always experience the full screen web browser window. But if you are opening a perfect responsive design, then there is no need to care about the screen size. Responsive design will never allow you to do the horrible horizontal scrolling.

Summary:  Responsive Website design is a dynamic new approach to website creation that is accessible by both mobile device and desktop users. A perfect responsive design brings more visitors or traffic to your site as it looks great and is accessible from all devices.

A WordPress Security Update with Brennen Byrne

Brennen Byrne wordpress security specialistSF Website Design at WordPress security seminar

On June 25 Automatic hosted a seminar about WordPress security in San Francisco.
The speaker of this event was Brennen Byrne. Brennen he is the cofounder and CEO of Clef, which is a company that provides services that takes care of website security. Here is the link to Clef website: getclef.com

Brennen was discussing what are the most important aspect about the WordPress security and he was emphasizing why it is so important to have your WordPress Website updated all the time.

If you thing about having a website secured, you also have to consider to update our template and plugins. We managed to get a list for you that will increase your website security and it is extremely important to follow through the checklist if you really want to have a secured website. You can get access to the list by visiting the link below:

http://blog.getclef.com/wordpress-security-checklist/
Another great plugin that can increase your wordpress website security is called Wordfance and you can download it from this link bellow:

https://wordpress.org/plugins/wordfence/

Seminar recording video:

If you are looking for a WordPress website designer don’t forget that we are here to help you get a website designed for you or your company. To see some of our websites you can check out our portfolio page by clicking this link. We are also offering WordPress tutoring lessons and you can get more information over here: https://sfwebsitedesign.net/wordpress-tutoring-san-francisco/.

Website Security: Attack, defense and profit Seminar

We all desire top of the line website security. It’s one of the those things we will always need. In this tech-driven society where all our information is at our fingertips, we need people who are protecting just that. At the “Web Security: Attack, Defense and Profit” Seminar, that info at your fingertips was being discussed, well, its protection to be more exact. Guess who else wants to ensure your safety? If you guessed SF Website Design, then points go to you!

 

Web Security: Attack, Defense and profit was organized by San Francisco’s own SFHTML5 Meet Up group. SFHtml5 is a group of industry professionals and enthusiasts coming together for fun and knowledge which is paramount in this age. At the seminar, which was hosted at the Google office in San Francisco, CA., 4 keynote speakers took the stage and laid out the digital carpet for billions of new ideas.

 


Parisa-Tabriz-software-engineers-in-Google-security-teamTalk One: “Do No Evil”
was speared by, Parisa Tabriz, who has background in information security.

She was initially a “Hired Hacker” for Google and that has brought her to managing Google Chrome’s security engineering team.

 

 

Tim-Willis-works-at-Google-teamTalk 2: “Ca$H for Bugs” Tim Willis (will-is) a Vulnerabilities expert.

He looks at websites and finds cracks that are microscopic and gets them fixed. I’m sure he is amazing, he use to work at the Australian department of defense. Now he works at Google and is making sure that all the bugs get’s fixed.

 

 

Eduardo-Vela-Nava-Google's-Product-Security-Response-team“Vulns shouldn’t compile,” but Eduardo Vela Nava surely does strike hot with the 3rd talk.

He leads the Product Security Response team for Google. His team makes sure any security issue that was, is no longer.

 

 

Joel-Weinberger-Chrome-security-teamAs Joel Weinberger say’s “Three steps to safety” which is talk 4, the last talk. Joel is a very dedicated Software Engineer.

He ensures user safety by hardening browser applications, he is also working at Chrome security team as a software engineer.

 

Other happenings at the event included tasty beverages, tantalizing sweets and a uber casual meet and greet. Over 200 people attended this event that was organized by SFHTML5.

We at SF Website Design strive to improve everything about ourselves, like going to the gym everyday or eating an extra carrot or two. However, being current in our information is a much bigger part of being involved in our ever expanding community. We will be attending events just like this and more. Expect coverage on computer sciences, updates on safety issues and solutions, and active implementation of safer practices.

The SFHTML5 meetup event page link is here: http://www.meetup.com/sfhtml5/events/179713932/

SF Website Design Video Intro

Video IntroHello everybody,

I just wanted to make a quick post. I wanted to get your feedback regarding the video intro that will be used in front of all my videos.

Let us know what you think.

If you guy’s need a video intro for your videos get in contact with us and we will create one for you. We will need your logo file. We can also create different animated videos for your website based on your script. If you don’t have a script it’s ok we can create one for you. We can also create a voiceover for your video.