Tag : search engine optimization

Website Optimization Tools And Services

Trying to get more visitors to your site is not something you should do without having as many website optimization tools and services as possible. After all, there are so many useful and easy to use tools out there on the net, it’s a shame not to take advantage of them. With many of these tools being free or inexpensive, being able to optimize your website will be easier than ever before. Here are some great online tools and services that will make your optimization efforts more effective than ever.

Sitemaps

Ever wonder how crawlers come across your site? Sitemaps are what give out the hints to big search engines about what’s out there. Using sitemaps can help search engines pick up on your site more rapidly, and also can help properly categorize it. You can make your own sitemaps, or have someone else do it for you.

Robot Instructions

Things such as Robots.txt and other similar instructionals tell crawlers which pages they should categorize, which they should skip over, as well as other instructions. Many guides exist online that explain how to use these to their full potential. Similarly, using the code “rel=noFollow” also will allow you to remove the advantages your competition has when you link out to their site.

Google Webmaster ToolsGoogle Webmaster Tools

Perhaps the most effective bunch of tools a webmaster could ever find, this series of tools has multiple categories that make it a web optimization powerhouse.

  • Settings – This allows you to set the very basic nuts and bolts of web optimization as well as the preferred URLs that you want crawlers to hit.
  • Diagnostics – Did you ever have one of those days where everything you seem to do goes awry? Well, it happens with website optimization, too. When you run the diagnostic tools that Google gives you, you can actually see whether or not you’ve been hit with malware, whether crawlers have been having a lot of errors, and even whether or not you are doing everything possible with your HTML coding to improve your optimization efforts.
  • Website Responsiveness – See if you have a mobile friendly website or not, and what might be the problems with your mobile version of your site.
  • Your Site On The Web – This webmaster tool genre is amazing when it comes to giving you real insight on where you stand on the net, and what your search engine optimization efforts are doing to your site’s ranking. You also get to see your click-through rates, as well as the top pages that are delivered in search engine results.
  • +1 Metrics – Social media is king with a lot of search engine optimization efforts, especially when it comes to Google’s +1 function. This allows you to track your progress in Google Plus, and also check out who is promoting posts related to your site.
  • Site Configuration – Want to submit your sitemaps, test out your own robots.txt files, or fix up all the addresses that can get changed when you move domains? This is the category of Google Webmaster tools to go to. People who are big fans of this tool set say that it makes managing the technical aspects of website optimization a lot easier – especially for those who really dislike dealing with too much coding.

To get to google webmaster took you can go to this website: https://www.google.com/webmasters/tools/. To set up an account with them you will have to create an email account and insert a meta tag code on your website. You can also upload an html file. After you have set up your google webmaster tool please don’t forget to go and submit your website sitemap, in the sitemap section. This will tell google exactly what pages you want to index and when you will make an update will tell google that you have added more content to your website that will need to be crawled.

The Bing Webmaster CenterBing Webmaster Tools

Not to be outdone by Google, Microsoft’s Bing search engine came up with their own slew of webmaster tools available to those who want to improve their results with Bing. Before you ask, yes, you can sign up for both Google and Bing webmaster services.

  • Traffic – This Bing tool monitors your site traffic, and also combines the results you’re getting from both Bing and Yahoo. Unlike Google, this tool also can give you a cost estimate of how much you’d end up paying for advertising based on the keywords you choose.
  • Index – This is the Bing answer to Google’s Site Configuration. Here, webmasters choose how Bing indexes their site, and fix mistakes that crawlers may have made.
  • Overview and Crawl Stats – Both of these tools give you a basic idea of how well your SEO efforts have been doing, and also tell you how frequently crawlers are hitting your site. This monitors stuff like clicks, impressions, and how many crawler errors have occurred in the recent months. This allows you to help Bing prioritize your site, and also control what kind of impression your site gives on the net.

To create a Bing Webmaster account you can go to this url: www.bing.com/toolbox/webmaster The same thing like google webmaster tool you need to set up your account with an email address and then to the website verification. Also don’t forget to submit the .xml sitemap file.

Google Analytics Detail ReportingGoogle Analytics

Google Analytics is another important tool that will help you in finding out what you type of traffic is coming to your website and how many visitors you are getting each day.

Here are some of the features that you can see within the tool:

  • Detail Reporting – you will be able to see how many visitors you had to your website, the region are they coming from, number of sessions, unique visitors, average time on site, bounce rate, language that they are speaking, browser, what pages they have visited, etc
  • Real Time – This is a feature that will show you what exactly who is visiting your website in real time.
  • Acquisition – get detail report from where the visitors are coming from. You can see who came to your website from your: paid traffic, organic, social media, referral or any other custom campaign.

To install Google Analytics you will have to add an script on each page that you want to track. Most of the time if you want to track all of the pages of the website you will need to add the custom code withing the header or footer section of the website. To get access to the Google Analytics visit this link: www.google.com/analytics

The coolest thing about being able to use SEO tools and services is that it has a much, much more powerful impact on your overall results than simply blogging and using social media alone. So, if you feel like you’re being stuck in a rut by your optimization efforts, it may be time to look into more tools that are being offered for webmasters who really, truly care about their traffic and their websites. They’re easy enough for anyone to use!

What Is A Search Engine, And How Do They Work?

search engineGet more information about Search Engines

One of the most common terms you’ll hear being thrown around internet forums dedicated to SEO is the term “Search Engine Optimization”. Even if you are a total newbie to the net, you have most likely already used a search engine, and have likely been using them for years. Search engines are sites that allow us to search for keywords on the net, and return results in a nice, organized way. Based on the file type we can filter if we want to see videos, pictures, audio, power point presentation, and other files types. Some major search engine sites include Google.com, Yahoo.com, and Bing.com. Other fringe website engines exist, but they tend to be less well known than the major ones.

website-addresswwW. whaT internet address?

Prior to search engines, it was nearly impossible to discover a website without knowing the address of the site beforehand. The entire purpose of search engines is to make it possible for people to find the things that they are looking for on the net without forcing them to memorize millions of internet addresses. Sites like Google not only categorize pages by the topics that they are about, but also categorize them by popularity.

The more popular and more high quality a website has been proven to be, the more likely it is to show up on search results that are related to the content that is on the site. Nowadays you can have a website address that is starting with www. or without www. It is up to the site owner preferences if he want’s or not the www. version.

website optimizationWhat is search term?!?

Search terms are also known as keywords, and they are the backbone of search engine result categorization. Websites that are considered to be the most relevant to the search terms that you enter are the ones in the top 5 slots on the first page. These get the vast majority of the traffic that one can receive by search engine for that term. Sites that are less relevant to a series of keywords will end up on a lower results rung. After a certain point, many website engines will simply return slightly relevant sites as results.

Most people never will see those sites, simply because of how lowly ranked they are. In Google, when you usually search for a term you will also get local listings. Those listings must be set up, and claimed by the local business owner in order to get listed in the Google local directory.

spider-crawlerCrawlers / Indexing Service

The way that they do this is by using an indexing service to include the site on search engine results, and then using special robots called site crawlers to pick up on keywords and other similar things to properly categorize them. Crawlers regularly visit websites in order to make sure that the content doesn’t change too drastically, and to also make sure that their categorization is accurate. Crawlers pick up on a variety of different things, such as keyword placement, and the title of the page. They use this to determine what your site is really all about.

You can use Google Webmaster Tools, to see if your website gets crawl correctly, and you will also get notified if there is any problem when google bots is crawling your website or if you have any 404 errors, or any other type of crawling/linking error.

website relevancyHow we decide the relevancy

But, how, one wonders, does a search engine decide which sites are the most relevant, and which sites deserve the top ranking? How does a engine decide which sites are total bunk, and are just too low quality to count in a search index? The answer is that search engines use a special mathematical formula called an algorithm to decide all that. The algorithm combines a large number of factors to decide what site deserves the top ranking.

Because search engines are always trying to provide better and better content for users, algorithms are prone to change. In some cases in the past, the entire older algorithms for major web engines were scrapped, and a new algorithm, complete with new programming, was put in its place. There’s no saying that this won’t happen in the future again.

keyword-stuffingPut a stop on Keyword Stuffing !

Originally, most seo algorithms only counted two or three factors, putting the most emphasis on the number of times a keyword would appear on a page and the number of directories that have linked to said site. This caused many major sites to become keyword-stuffed messes that really detracted from a person’s overall experience while browsing the net using search engines. Since then, search engines have implemented other signs of a site’s quality and relevance to their algorithms that make the entire process of deciding a page’s rank more involved and quality-based.

Some of the new things that have been added include filters that help prevent sites that are overuse keywords for the sake of getting a higher rank, filters that make note of site pages that have been submitted to blacklisted directories, as well as sites that contain malware. Newer algorithms also are more likely to focus on things like social media shares, discussion of said website by others, as well as your overall internet presence.

seo optimization recapRecap!

Basically, search engines are what make the internet as popular and as powerful as it is, and it’s through a search engine’s crawlers and unique algorithms that we are able to see the pages that we see when we search something up online. They are the biggest provider of organic traffic for sites of every genre, so it’s important to make sure that your website is good to go with most search engines. Google is currently the biggest search engine on the market today.

An introductory guide of Search Engine Optimization (SEO)

Multiplatform Search Engine OptimizationSEO is one of the hottest buzzwords on the net among internet marketers, network engineers, and Google enthusiasts. It also happens to be a series of methods and techniques that can help promote a brand new site to the top of search engine rankings. Haven’t heard of SEO and what it can do for you, your site, your company, and your reputation? We’ll be happy to let you in on this hot industry secret. Read more information below about our introductory guide to SEO.

SEO stands for Search Engine Optimization, and it’s a very powerful internet marketing technique. Basically, search engines such as Google and Yahoo are what people use to search for websites, local businesses, and even answers to simple questions. Search Engine Optimization is a technique that works to promote a site to the front page of the search results for a particular keyword search. At its very best, good SEO will allow you to get the #1 spot for a particular keyword, or even multiple keywords.

It sounds like it’s a lot of effort for a very simple result, doesn’t it? Well, to a point it is, but one has to remember why search engine result rankings are so important. People search for just about everything on the net, and they use sites called search engines to do so. Whenever you’ve used Google, Yahoo, or Bing to find a new site or a new business, you’ve used a search engine. SEO is the practice of using certain techniques that help boost visibility on search engines, which in turn boosts traffic to your site significantly. So far, SEO has been proven to be the number one way to get human traffic to your site, and to boost your overall conversion rate.

The way that SEO primarily works is by doing things that have been proven to get search engines to pay more attention to your site. These things can include things like submitting your website to search engine crawlers, improving your site’s social media standing, and also working to improve website crawlers’ ability to properly categorize your site through the use of keywords. The more attention search engines pay your site, the better off your website will be. By improving your search engine result ranking, you can expect to see an overall improvement in the number of human visitors your site receives.

Much of the work that is put into SEO is quite technical for beginners, but easy enough to understand once you have read up on it a little bit. With the many tools, services, and tips that exist on the net, a person who is truly interested in learning search engine optimization can easily put together their own SEO campaign that is successful enough.  Many guides exist on the net that teach beginners all the major nuts and bolts about SEO, and make it easy for them to become experts on the subject. Even if you have never had a programming course in your life, it’s more than possible to learn the basics of optimization and actually be able to do it yourself.

Seo Optimization Services in San Francisco

Seo Optimization Services in San Francisco

Of course, not all of SEO is about programming and submitting your site to search engines. Believe it or not, much of website optimization practices these days actually would be considered to be very creativity-oriented, and very social in nature. So, if you’re very right-brained and want to attempt your own go at SEO, it’s alright. You might actually make a big impression on the search engines as well as visitors to your site, even if you keep your techy side of optimization to a minimum. There are many, many different ways you can use SEO to drive more traffic to your site, and every SEO expert seems to have their own unique combination that works for them.

Of course, just like with sugar and with certain sales tactics, it is possible to have too much of a good thing. Because of the rise of popularity of certain traditional search engine optimization techniques, website search engines have been known to remove overly optimized or keyword stuffed websites from their search results, simply because there’s a much higher chance of those sites being low quality for human visitors. This leads most SEO experts to say that part of modern website optimization is being able to strike up a happy medium between optimization that is geared towards crawlers, and actually providing a great experience to those who visit the site itself.

So, the bottom line is that SEO is a necessary internet marketing technique for people who want quality traffic to they’er personal or business website, and that it’s now all about balancing the right methods to improve your site’s overall appeal for both search engine robots and actual human beings. With a little study, it’s possible to DIY an amazing SEO campaign for your very own site.

Some things that you need to do to have a good optimized website:

  • Optimize all the content that is on the website
  • Create local citation on different local directories
  • Create blog posts to promote your content and to rank for multiple keywords
  • Create Press Release this can be an effective way if you have a new product or service that you want to lunch, and that you want to let other people know about it
  • Create and distribute videos on multiple platforms
  • Promote all your content to different social media platforms here is a link with different social media websites

This is just an introductory guide of SEO. We will provide a more details in the upcoming weeks. Let us know if you have any specific topic that you want to know more information. We are here to help you, if you need to bust your website search engine ranking.

How To Get Better Rankings in Google and YouTube

Get Better RankingsWe all know just how powerful the internet can be because no matter where you look online now you are being advertised to. You might scoff at the ads that fill up about a fifth of the web page in front of you at any one time, but they wouldn’t be getting paid for if they weren’t offering some kind of return at the other end. Some of the most direct advertising methods out there are some of the most successful when used in the right environment and context.

For most people, though, it’s important to get the groundwork finished first and this means establishing yourself in methods that you know will work for you immediately. No matter your niche, your website style or your business methodology you will be able to get sales and traffic from Google and from YouTube. Together they are the most potent and coherent marketing strategy that a business can use, and when you augment them with the power of many other marketing methods you can absolutely blow your competition out of the water.

But, with the power of Google and YouTube comes exceptionally high standards. Being arguably the biggest industry in the world, the internet has immense standards for those who want to succeed. You aren’t just competing with the business across the street to get a cut of the local pie; you are going up against everyone from eBay sellers and freelancers to conglomerate giants. Therefore, you need to make sure you are using the smartest and most intelligent methods possible to get yourself as high up on Google as possible.

It’s not about spending huge amounts of money and hoping for the best – it’s about doing the smart little tasks that are time consuming but cost-effective and offer incredible potential. There are literally hundreds of little tips and tricks that you can implement to your business strategy to make sure that your website is coming out on top but we want to concentrate on some of the most practical methods that you can get plentiful assistance with at great prices or do yourself if you have the knowhow.

If you are looking to expend your business and get better rankings than you need to get in contact with our SEO team from San Francisco.

seo strategy to rank in google yahoo youtube bingGet better ranking by having good SEO on your webpages

SEO, or Search Engine Optimization, is one of the most commonly used online strategies. It’s all about making sure that your website is search engine compliant and jumps through all of the hoops that Google asks of you. When you are on the first page of Google you will get business, it’s just a fact these days.

Many individually run businesses are outwitting larger corporations because they are using the power of SEO to get in ahead of them. if you see a business that is ahead of a recognized company brand you are going to check them out, because they must be pretty good at what they do to be ahead of that company!

These perceptions can be incredibly powerful – you can make your business stand out like a genuine giant. There is a huge amount of work that goes into making SEO absolute on your website and hiring an expert who can implement all the right changes to your website can be incredibly powerful and the cost can be reflected in the success you see from the other side.

Guest Blogging

Guest blogging is another way to get better rankings for your website. It is one of the most intelligent things that you can do these days. Google loves cool, fresh content and it loves content that isn’t loaded with keywords. Even more importantly, it’s a lover of links between websites so when you start writing content to be hosted on other peoples blogs – preferably popular ones in your niche! – You can start to see incredible benefits from doing this.

If you are relatable enough and write a convincing article that isn’t too heavy on the sales approach, you can make a long-term traffic funnel from just a few hours of writing and fresh content getting posted all over the web. If you write a good article, there aren’t too many blogs who are going to reject your ideas or what you want to do, is there? If you aren’t a writer then you can go to freelance websites and get quality writing done, and then send that over with a link to your website!

Local Directories

As we said, Google loves links back to your website especially on places of authority. Local directories are the definition of authority in the eyes of Google, so make sure you are getting involved in getting your website on local directories, this can be a huge benefit to you as people come across your business as the go-to solution for their problem. It’s not too costly either and can be a strong incremental marketing method.

Video Optimization

When we discussed SEO above, all of this relates directly to YouTube. It uses keywords just the same way as Google does, so having you business’ videos optimized to fit the right keywords on YouTube can bring you lots of traffic and business for the future.

YouTube is used today for everything from watching music videos and movie reviews to getting tips on how to play the guitar and even finding the business you are going to work with. Tap into this power and you can really benefit for years to come!

YouTube and Google are easily the most applicable online webpages that you can use to strengthen your powerbase online and convince your potential clients that you are serious. If you are seen to be getting a lot of traffic and authority from these two sites you will be given the time to sell your product or service to anybody who clicks through to you. This is a commodity that you really cannot buy, as it’s so invaluable in an environment where you don’t get long at all to tell why you can be the solution.
Make sure you start looking into investing in raising your profile on both Google and YouTube because without it you not only risk not capitalizing on your potential but you also may wind up in a situation where your rivals outperform you and push you into the past.

Get in contact with our team from SF Website Design if you are looking to get better ranking on in different search engines like Google, YouTube, Yahoo, Bing and others.