Trying to get more visitors to your site is not something you should do without having as many website optimization tools and services as possible. After all, there are so many useful and easy to use tools out there on the net, it’s a shame not to take advantage of them. With many of these tools being free or inexpensive, being able to optimize your website will be easier than ever before. Here are some great online tools and services that will make your optimization efforts more effective than ever.
Ever wonder how crawlers come across your site? Sitemaps are what give out the hints to big search engines about what’s out there. Using sitemaps can help search engines pick up on your site more rapidly, and also can help properly categorize it. You can make your own sitemaps, or have someone else do it for you.
Things such as Robots.txt and other similar instructionals tell crawlers which pages they should categorize, which they should skip over, as well as other instructions. Many guides exist online that explain how to use these to their full potential. Similarly, using the code “rel=noFollow” also will allow you to remove the advantages your competition has when you link out to their site.
Perhaps the most effective bunch of tools a webmaster could ever find, this series of tools has multiple categories that make it a web optimization powerhouse.
To get to google webmaster took you can go to this website: https://www.google.com/webmasters/tools/. To set up an account with them you will have to create an email account and insert a meta tag code on your website. You can also upload an html file. After you have set up your google webmaster tool please don’t forget to go and submit your website sitemap, in the sitemap section. This will tell google exactly what pages you want to index and when you will make an update will tell google that you have added more content to your website that will need to be crawled.
Not to be outdone by Google, Microsoft’s Bing search engine came up with their own slew of webmaster tools available to those who want to improve their results with Bing. Before you ask, yes, you can sign up for both Google and Bing webmaster services.
To create a Bing Webmaster account you can go to this url: www.bing.com/toolbox/webmaster The same thing like google webmaster tool you need to set up your account with an email address and then to the website verification. Also don’t forget to submit the .xml sitemap file.
Google Analytics is another important tool that will help you in finding out what you type of traffic is coming to your website and how many visitors you are getting each day.
Here are some of the features that you can see within the tool:
To install Google Analytics you will have to add an script on each page that you want to track. Most of the time if you want to track all of the pages of the website you will need to add the custom code withing the header or footer section of the website. To get access to the Google Analytics visit this link: www.google.com/analytics
The coolest thing about being able to use SEO tools and services is that it has a much, much more powerful impact on your overall results than simply blogging and using social media alone. So, if you feel like you’re being stuck in a rut by your optimization efforts, it may be time to look into more tools that are being offered for webmasters who really, truly care about their traffic and their websites. They’re easy enough for anyone to use!