Tag : user friendly

Find out why your business needs a mobile friendly website

There are many marketing tactics that can take your business to new heights of progress, however, when you enter the online realm you need to be aware of the fact that the playing field gets leveled off and therefore, you not only need to be smart about your content but also about your SEO strategy. For a long time now SEO specialists have been emphasizing on the quality of the content and good, researched keywords to get you the traffic that you need, which will eventually turn into profitable conversions. All the same, with Google’s strict and constant updates on its algorithms, these SEO strategies are bound to stay dynamic and rightly so. With the latest Google algorithm that will be effective come April 21st 2015, you may have to rework your SEO strategy if your website hasn’t been optimized for mobile devices.

mobile and responsive website design company

 

The new algorithm by Google will give more preference to websites that are mobile friendly, thereby giving them an upper hand over those whose websites may not perform the same function. Therefore, from April 21 onward, if you notice a significant drop in your rankings and website statistics, you know exactly what area you need to look into to have the error rectified and get your website the exposure that it deserves. You need to realize a simple fact that in this day and age, where a majority of the world has gone mobile and spends a major part of their time on mobile devices, taking the plunge to get your website optimized for these devices will not only make you a hit with your clients, but with Google as well.

 

Here are some important reasons why you need to get your website to function well on mobile devices:

 

1-mobile-websiteMore people have started using mobile devices to access the internet

Over 30 % of the audiences from all over the world prefer accessing the internet through their mobile devices and this number increases exponentially every year. The fact that mobile devices do not confine people to use the internet only when they are at home or in an office environment gives users an immense amount of flexibility and is all thanks to their mobile devices like the smartphones and tablets. This is reason enough for you to look into this matter as most of your conversions could happen while the consumer is on his way to school or work.

 

2-responsive-designHelps build a stronger brand:

When you have a functional mobile friendly website, visitors tend to find it extremely credible, thus strengthening your brand. When a visitor tries to access a website that has not been optimized for mobile, you will find that he / she will give up and look at competitor sites since such websites take an immense amount of time to load the content and requires the visitor to constantly zoom in an out on the web pages so that the content can be viewed clearly. This can play a negative role in building a connection with the brand and therefore, a consistent and fully functional mobile optimized website will leave a good impression in the minds of the visitors.

 

3-mobile-friendlyAs a local business, your chances of gaining more visibility are high:

Local businesses that have their websites optimized for mobile devices tend to rank a lot higher in Google’s search engine results’ page, as opposed to local businesses that don’t. As a local business, you may not want to go the extra mile as you already have a host of dedicated and loyal customers who come to you, you need to realize that word of mouth marketing too has its own limitations. A global platform can easily skyrocket your local business into a global one in due time and all you need to reach those heights is hard work along with a simple change of transforming your online presence in a way that will be feasible for the mobile audiences.

 

4-mobile-friendly-websiteOnly keep content that is necessary:

A mobile friendly website is the most convenient way to give visitors quick access and information about your company, the business that you do and the ethics that you follow. Therefore, just having your mobile website, optimized for mobile devices will do you absolutely no good. What you need to look into in addition to having the website optimized is to optimize the content as well. Therefore, eliminating fluff and having crisp, concise content is important.

 

5-tablet-ready-websiteGoogle favors websites that are mobile friendly:

Google is constantly updating its algorithms to make sure that only the highest quality of content is delivered to the audiences and therefore, its latest algorithm focuses on ranking only those websites that have a mobile friendly feature.

Google’s new algorithm is set to change the dynamics of website viewing and therefore, if you wish to be on the top of the search engine results page, it is important to visit the Webmaster page (https://www.google.co.uk/webmasters/tools/mobile-friendly/ ) that gives you the analytics of your website telling you if your website is mobile friendly or not and what steps you can take to do so. Besides, you can also visit http://www.mobilephoneemulator.com/ to see what your website would look like on different mobile devices.

Why You Need To Have Your Site Optimized For Users And For Search Engine Robots

human-website-readersDid you ever wonder what makes a site truly successful on the internet? The truth is that having a successful website is a fine balancing act between pleasing two opposing parties. In order to get the most traffic and the best conversion rates for your company, you will need to make sure that your website is optimized for search engine crawlers, but still make it user friendly enough for the people who actually click on the links and visit the site.  We have already gone over why it’s important to have a site that has been optimized for search engines (read article here), but we haven’t gone over why it’s important to strive for a more human balance. This section will explain why in detail.

In many cases, especially when you use old school SEO techniques, it’s easy to please search engine crawlers and get loads of hits…at the expense of your users’ experience. Common SEO tactics can cause a site to be overclogged with walls of text filled with keywords, too many links, and too many updates on social media.

This can easily overwhelm users who just want to look for simple information on your company’s home page. Too many links, or a confusing site layout that is built for SEO crawlers instead of actual people, can detract from a user’s experience. Similarly, a site that has too many SEO widgets installed might end up loading very slowly, which in turn, may aggravate users. Working to get crawlers to pay attention to your site and promote it at the cost of user experience, will likely lead to loads of little problems with the site’s usability.

returning-visitors-for-your-websiteGet returning visitors to your website!

These little things may seem like minor issues at first glance, but as the old saying goes, everything counts in large amounts. Site users who have negative experiences with a particular website are less likely to visit it in the future, and way less likely to recommend it to a friend. Poor quality sites will almost always be overtaken by sites that focus on a more human-oriented approach to site optimization. Moreover, having a low quality site that doesn’t really cater to human visitors is also linked to having lower sales conversion rates, and a generally poor internet presence. Worse still, having a poor online presence will also influence buyers to buy from competitor stores, even if the sale is done face-to-face. Is having a (temporarily) highly ranked site really worth sacrificing your own customers? We don’t believe so.

Create quality content for your website

Along with the fact that people will not likely enjoy your site if it’s optimized only for crawlers and not for human beings, there are many, many indicators that suggest that the internet search engines are going to increase their focus on user experience as the years continue to pass. Much of this trend can be seen in Google’s recent overhaul of its entire search engine algorithm. By scrapping the heavy emphasis on keywords, and promoting the importance of social media, Google clearly made a stance that they are looking for quality content for users instead of quality content for crawlers.

The future of search engine algorithms will be one which is driven by content quality and popularity among people – not the number of keywords that are jammed into a company’s main home page. Even with the trend just emerging, it has had a profound effect on a multitude of well known sites. Many major sites have taken a huge hit in search engine rankings with the new overhaul, so one can only imagine what the wrong focus can do to a budding website.

seo-website-teqniques Always optimize your content

However, as important as a human focus is to any website, it’s also still important to incorporate SEO into your site’s development. After all, if you don’t get crawlers to examine your site, you will not likely end up getting any visitors to marvel at how wonderful your site is.

The vast majority of traffic that any site receives is gotten through search engines. After all, when you’re searching for a local business or looking for a question, don’t you simply search the internet most of the time? Making an impression on search engine indexers, therefore, is still a priority that needs to be addressed by any webmaster with aspirations of having a popular site.

The bottom line is that you do have to walk a very fine line between pleasing people and pleasing search engines. Instead of the heavy handed approach to SEO that site owners were once expected to have, it’s now much more advisable to have it be a very gentle, very subtle push in many respects. And, since algorithms have changed to make it a much more user-friendly world out there, it’s easy enough to have a decent balance between the two without upsetting engine crawlers too much.