Tag : google

Website Optimization Tools And Services

Trying to get more visitors to your site is not something you should do without having as many website optimization tools and services as possible. After all, there are so many useful and easy to use tools out there on the net, it’s a shame not to take advantage of them. With many of these tools being free or inexpensive, being able to optimize your website will be easier than ever before. Here are some great online tools and services that will make your optimization efforts more effective than ever.

Sitemaps

Ever wonder how crawlers come across your site? Sitemaps are what give out the hints to big search engines about what’s out there. Using sitemaps can help search engines pick up on your site more rapidly, and also can help properly categorize it. You can make your own sitemaps, or have someone else do it for you.

Robot Instructions

Things such as Robots.txt and other similar instructionals tell crawlers which pages they should categorize, which they should skip over, as well as other instructions. Many guides exist online that explain how to use these to their full potential. Similarly, using the code “rel=noFollow” also will allow you to remove the advantages your competition has when you link out to their site.

Google Webmaster ToolsGoogle Webmaster Tools

Perhaps the most effective bunch of tools a webmaster could ever find, this series of tools has multiple categories that make it a web optimization powerhouse.

  • Settings – This allows you to set the very basic nuts and bolts of web optimization as well as the preferred URLs that you want crawlers to hit.
  • Diagnostics – Did you ever have one of those days where everything you seem to do goes awry? Well, it happens with website optimization, too. When you run the diagnostic tools that Google gives you, you can actually see whether or not you’ve been hit with malware, whether crawlers have been having a lot of errors, and even whether or not you are doing everything possible with your HTML coding to improve your optimization efforts.
  • Website Responsiveness – See if you have a mobile friendly website or not, and what might be the problems with your mobile version of your site.
  • Your Site On The Web – This webmaster tool genre is amazing when it comes to giving you real insight on where you stand on the net, and what your search engine optimization efforts are doing to your site’s ranking. You also get to see your click-through rates, as well as the top pages that are delivered in search engine results.
  • +1 Metrics – Social media is king with a lot of search engine optimization efforts, especially when it comes to Google’s +1 function. This allows you to track your progress in Google Plus, and also check out who is promoting posts related to your site.
  • Site Configuration – Want to submit your sitemaps, test out your own robots.txt files, or fix up all the addresses that can get changed when you move domains? This is the category of Google Webmaster tools to go to. People who are big fans of this tool set say that it makes managing the technical aspects of website optimization a lot easier – especially for those who really dislike dealing with too much coding.

To get to google webmaster took you can go to this website: https://www.google.com/webmasters/tools/. To set up an account with them you will have to create an email account and insert a meta tag code on your website. You can also upload an html file. After you have set up your google webmaster tool please don’t forget to go and submit your website sitemap, in the sitemap section. This will tell google exactly what pages you want to index and when you will make an update will tell google that you have added more content to your website that will need to be crawled.

The Bing Webmaster CenterBing Webmaster Tools

Not to be outdone by Google, Microsoft’s Bing search engine came up with their own slew of webmaster tools available to those who want to improve their results with Bing. Before you ask, yes, you can sign up for both Google and Bing webmaster services.

  • Traffic – This Bing tool monitors your site traffic, and also combines the results you’re getting from both Bing and Yahoo. Unlike Google, this tool also can give you a cost estimate of how much you’d end up paying for advertising based on the keywords you choose.
  • Index – This is the Bing answer to Google’s Site Configuration. Here, webmasters choose how Bing indexes their site, and fix mistakes that crawlers may have made.
  • Overview and Crawl Stats – Both of these tools give you a basic idea of how well your SEO efforts have been doing, and also tell you how frequently crawlers are hitting your site. This monitors stuff like clicks, impressions, and how many crawler errors have occurred in the recent months. This allows you to help Bing prioritize your site, and also control what kind of impression your site gives on the net.

To create a Bing Webmaster account you can go to this url: www.bing.com/toolbox/webmaster The same thing like google webmaster tool you need to set up your account with an email address and then to the website verification. Also don’t forget to submit the .xml sitemap file.

Google Analytics Detail ReportingGoogle Analytics

Google Analytics is another important tool that will help you in finding out what you type of traffic is coming to your website and how many visitors you are getting each day.

Here are some of the features that you can see within the tool:

  • Detail Reporting – you will be able to see how many visitors you had to your website, the region are they coming from, number of sessions, unique visitors, average time on site, bounce rate, language that they are speaking, browser, what pages they have visited, etc
  • Real Time – This is a feature that will show you what exactly who is visiting your website in real time.
  • Acquisition – get detail report from where the visitors are coming from. You can see who came to your website from your: paid traffic, organic, social media, referral or any other custom campaign.

To install Google Analytics you will have to add an script on each page that you want to track. Most of the time if you want to track all of the pages of the website you will need to add the custom code withing the header or footer section of the website. To get access to the Google Analytics visit this link: www.google.com/analytics

The coolest thing about being able to use SEO tools and services is that it has a much, much more powerful impact on your overall results than simply blogging and using social media alone. So, if you feel like you’re being stuck in a rut by your optimization efforts, it may be time to look into more tools that are being offered for webmasters who really, truly care about their traffic and their websites. They’re easy enough for anyone to use!

Get More Traffic Through Link Building

Have you ever surfed the net and clicked on a link, simply because it looked interesting and relevant to your interests? Of course you have! The reason why links are there is because people will likely want to click on them. Internet marketers are also very well aware of how powerful a well-placed, well-advertised link can be, and that’s why they often promote link building as an important part of any SEO endeavor.

Search engines also take link building and link back as an indicator of success and high quality. Here are some things you should keep in mind when link building.

  • A site that has thousands of sites linking to it, such as Wikipedia, is likely to rank higher than a site that doesn’t have many links as all. If the links come from sites that are relevant to your site, then the amount of emphasis that is put on your site in a positive way is even greater.
  • Similarly, links that feature keywords that you are targeting also tend to fare better on search engines as well.
  • A trusted website, such as one held by a government group, a major nonprofit, a major company, or even an educational facility, tend to get higher rankings regardless. If a highly trusted site promotes your site, then that will also signal to search engines that your site is more likely to be trustworthy. This in turn, promotes your site more heavily.
  • Sadly, trust goes both ways. If you’re unfortunate enough to get submitted into the wrong link directory, you yourself will likely end up getting categorized as spam. Spam sites tend to link to other spam sites, so it does make sense why this would happen.
  • A newer link is favored over an older link.
  • Social media shares, as well as back-links that are traced to social media are often considered to be some of the most potent links you can build.

Seo-Flow-Chart-Blackboard link building methods

Here are some ways that you can build links, get people to link to you, and also get more attention on a whole.

  • Offer to write for blogs, and offer to give content to sites in exchange for links. Banner exchange programs and being a guest blogger is a great way to make sure that you get links from sites that are frequently visited. Even plunking down money to strike up a partnership with a highly regarded site can prove to be highly profitable in SEO.
  • Have content that is prone to become viral. Really funny, fascinating, and informative content will much more likely be shared than content that is lame and hackneyed. High quality content is called “linkbait” for a reason! Good content often will involve funny or unbelievable images, highly informative content on topics of interest, as well as videos.
  • Get your customers to link to you. The more you encourage people to link to your site, the better off you’ll be. Many companies actually hold contests with goodies for people who link to their site for this very reason.
  • Be noteworthy. A site or company that makes waves is one that will likely get more links, more press coverage, and more overall interest. Doing things that help put you in the spotlight will likely bring more links and clicks to your site. Why? Because people will want to see what all the buzz is about!
  • If all else fails, buy links. Bought links don’t have as much pull on search engine ranks as links that are generated by real people. And, to a point, it’s understandable why this is the case. Wouldn’t you rather have a link on your site being promoted to actual people, by actual people? Of course you would! So would search engines!

 

Ok now let me give you a few places where you can go and set up a few authority properties that will link back to your website:

  1. Social Media PromotionSocial media places: Facebook, , Twitter, Google+, Pintrest, LinkedIn, etc. Another thing that is important to say under this category is that every time you want o post a new article, an image or a video, it will be a good idea if you will share it on all of your social media accounts, to give some authority to that new content that you have created.
  2. Business Directories: Facebook Business, Google Local Business, Yelp, LinkedIn Business, Thumbtack, Bing Local Places, City Search
  3. Create and submit your press release in places like PR Web, Sbwire, News Feed, Buzz Feed
  4. Set up web 2.0 properties and put some content up with a link back to your website. Here are a few of the best web 2.0 websites: WordPress, Blogger blog, Squidoo, Tumbler,
  5. Create a power point presentation and submit the power point presentation to different power point directories.
  6. After you have your power point presentation you can convert it into a video and you can submit it to different video sharing websites like, Youtube, DailyMotion, Vimeo, etc…
  7. Write articles and post them to different article directories.

You can get nice authority back links from all these sources! And the best part is that most of them are free you just need to spend some time to create them and also to create the content.

 

Links are very important. Start building them if you want to

improve your site’s bottom line!

 

How To Get Better Rankings in Google and YouTube

Get Better RankingsWe all know just how powerful the internet can be because no matter where you look online now you are being advertised to. You might scoff at the ads that fill up about a fifth of the web page in front of you at any one time, but they wouldn’t be getting paid for if they weren’t offering some kind of return at the other end. Some of the most direct advertising methods out there are some of the most successful when used in the right environment and context.

For most people, though, it’s important to get the groundwork finished first and this means establishing yourself in methods that you know will work for you immediately. No matter your niche, your website style or your business methodology you will be able to get sales and traffic from Google and from YouTube. Together they are the most potent and coherent marketing strategy that a business can use, and when you augment them with the power of many other marketing methods you can absolutely blow your competition out of the water.

But, with the power of Google and YouTube comes exceptionally high standards. Being arguably the biggest industry in the world, the internet has immense standards for those who want to succeed. You aren’t just competing with the business across the street to get a cut of the local pie; you are going up against everyone from eBay sellers and freelancers to conglomerate giants. Therefore, you need to make sure you are using the smartest and most intelligent methods possible to get yourself as high up on Google as possible.

It’s not about spending huge amounts of money and hoping for the best – it’s about doing the smart little tasks that are time consuming but cost-effective and offer incredible potential. There are literally hundreds of little tips and tricks that you can implement to your business strategy to make sure that your website is coming out on top but we want to concentrate on some of the most practical methods that you can get plentiful assistance with at great prices or do yourself if you have the knowhow.

If you are looking to expend your business and get better rankings than you need to get in contact with our SEO team from San Francisco.

seo strategy to rank in google yahoo youtube bingGet better ranking by having good SEO on your webpages

SEO, or Search Engine Optimization, is one of the most commonly used online strategies. It’s all about making sure that your website is search engine compliant and jumps through all of the hoops that Google asks of you. When you are on the first page of Google you will get business, it’s just a fact these days.

Many individually run businesses are outwitting larger corporations because they are using the power of SEO to get in ahead of them. if you see a business that is ahead of a recognized company brand you are going to check them out, because they must be pretty good at what they do to be ahead of that company!

These perceptions can be incredibly powerful – you can make your business stand out like a genuine giant. There is a huge amount of work that goes into making SEO absolute on your website and hiring an expert who can implement all the right changes to your website can be incredibly powerful and the cost can be reflected in the success you see from the other side.

Guest Blogging

Guest blogging is another way to get better rankings for your website. It is one of the most intelligent things that you can do these days. Google loves cool, fresh content and it loves content that isn’t loaded with keywords. Even more importantly, it’s a lover of links between websites so when you start writing content to be hosted on other peoples blogs – preferably popular ones in your niche! – You can start to see incredible benefits from doing this.

If you are relatable enough and write a convincing article that isn’t too heavy on the sales approach, you can make a long-term traffic funnel from just a few hours of writing and fresh content getting posted all over the web. If you write a good article, there aren’t too many blogs who are going to reject your ideas or what you want to do, is there? If you aren’t a writer then you can go to freelance websites and get quality writing done, and then send that over with a link to your website!

Local Directories

As we said, Google loves links back to your website especially on places of authority. Local directories are the definition of authority in the eyes of Google, so make sure you are getting involved in getting your website on local directories, this can be a huge benefit to you as people come across your business as the go-to solution for their problem. It’s not too costly either and can be a strong incremental marketing method.

Video Optimization

When we discussed SEO above, all of this relates directly to YouTube. It uses keywords just the same way as Google does, so having you business’ videos optimized to fit the right keywords on YouTube can bring you lots of traffic and business for the future.

YouTube is used today for everything from watching music videos and movie reviews to getting tips on how to play the guitar and even finding the business you are going to work with. Tap into this power and you can really benefit for years to come!

YouTube and Google are easily the most applicable online webpages that you can use to strengthen your powerbase online and convince your potential clients that you are serious. If you are seen to be getting a lot of traffic and authority from these two sites you will be given the time to sell your product or service to anybody who clicks through to you. This is a commodity that you really cannot buy, as it’s so invaluable in an environment where you don’t get long at all to tell why you can be the solution.
Make sure you start looking into investing in raising your profile on both Google and YouTube because without it you not only risk not capitalizing on your potential but you also may wind up in a situation where your rivals outperform you and push you into the past.

Get in contact with our team from SF Website Design if you are looking to get better ranking on in different search engines like Google, YouTube, Yahoo, Bing and others.