Have you ever surfed the net and clicked on a link, simply because it looked interesting and relevant to your interests? Of course you have! The reason why links are there is because people will likely want to click on them. Internet marketers are also very well aware of how powerful a well-placed, well-advertised link can be, and that’s why they often promote link building as an important part of any SEO endeavor.
Search engines also take link building and link back as an indicator of success and high quality. Here are some things you should keep in mind when link building.
- A site that has thousands of sites linking to it, such as Wikipedia, is likely to rank higher than a site that doesn’t have many links as all. If the links come from sites that are relevant to your site, then the amount of emphasis that is put on your site in a positive way is even greater.
- Similarly, links that feature keywords that you are targeting also tend to fare better on search engines as well.
- A trusted website, such as one held by a government group, a major nonprofit, a major company, or even an educational facility, tend to get higher rankings regardless. If a highly trusted site promotes your site, then that will also signal to search engines that your site is more likely to be trustworthy. This in turn, promotes your site more heavily.
- Sadly, trust goes both ways. If you’re unfortunate enough to get submitted into the wrong link directory, you yourself will likely end up getting categorized as spam. Spam sites tend to link to other spam sites, so it does make sense why this would happen.
- A newer link is favored over an older link.
- Social media shares, as well as back-links that are traced to social media are often considered to be some of the most potent links you can build.
Here are some ways that you can build links, get people to link to you, and also get more attention on a whole.
- Offer to write for blogs, and offer to give content to sites in exchange for links. Banner exchange programs and being a guest blogger is a great way to make sure that you get links from sites that are frequently visited. Even plunking down money to strike up a partnership with a highly regarded site can prove to be highly profitable in SEO.
- Have content that is prone to become viral. Really funny, fascinating, and informative content will much more likely be shared than content that is lame and hackneyed. High quality content is called “linkbait” for a reason! Good content often will involve funny or unbelievable images, highly informative content on topics of interest, as well as videos.
- Get your customers to link to you. The more you encourage people to link to your site, the better off you’ll be. Many companies actually hold contests with goodies for people who link to their site for this very reason.
- Be noteworthy. A site or company that makes waves is one that will likely get more links, more press coverage, and more overall interest. Doing things that help put you in the spotlight will likely bring more links and clicks to your site. Why? Because people will want to see what all the buzz is about!
- If all else fails, buy links. Bought links don’t have as much pull on search engine ranks as links that are generated by real people. And, to a point, it’s understandable why this is the case. Wouldn’t you rather have a link on your site being promoted to actual people, by actual people? Of course you would! So would search engines!
Ok now let me give you a few places where you can go and set up a few authority properties that will link back to your website:
- Social media places: Facebook, , Twitter, Google+, Pintrest, LinkedIn, etc. Another thing that is important to say under this category is that every time you want o post a new article, an image or a video, it will be a good idea if you will share it on all of your social media accounts, to give some authority to that new content that you have created.
- Business Directories: Facebook Business, Google Local Business, Yelp, LinkedIn Business, Thumbtack, Bing Local Places, City Search
- Create and submit your press release in places like PR Web, Sbwire, News Feed, Buzz Feed
- Set up web 2.0 properties and put some content up with a link back to your website. Here are a few of the best web 2.0 websites: WordPress, Blogger blog, Squidoo, Tumbler,
- Create a power point presentation and submit the power point presentation to different power point directories.
- After you have your power point presentation you can convert it into a video and you can submit it to different video sharing websites like, Youtube, DailyMotion, Vimeo, etc…
- Write articles and post them to different article directories.
You can get nice authority back links from all these sources! And the best part is that most of them are free you just need to spend some time to create them and also to create the content.
Links are very important. Start building them if you want to
improve your site’s bottom line!