We all know just how powerful the internet can be because no matter where you look online now you are being advertised to. You might scoff at the ads that fill up about a fifth of the web page in front of you at any one time, but they wouldn’t be getting paid for if they weren’t offering some kind of return at the other end. Some of the most direct advertising methods out there are some of the most successful when used in the right environment and context.
For most people, though, it’s important to get the groundwork finished first and this means establishing yourself in methods that you know will work for you immediately. No matter your niche, your website style or your business methodology you will be able to get sales and traffic from Google and from YouTube. Together they are the most potent and coherent marketing strategy that a business can use, and when you augment them with the power of many other marketing methods you can absolutely blow your competition out of the water.
But, with the power of Google and YouTube comes exceptionally high standards. Being arguably the biggest industry in the world, the internet has immense standards for those who want to succeed. You aren’t just competing with the business across the street to get a cut of the local pie; you are going up against everyone from eBay sellers and freelancers to conglomerate giants. Therefore, you need to make sure you are using the smartest and most intelligent methods possible to get yourself as high up on Google as possible.
It’s not about spending huge amounts of money and hoping for the best – it’s about doing the smart little tasks that are time consuming but cost-effective and offer incredible potential. There are literally hundreds of little tips and tricks that you can implement to your business strategy to make sure that your website is coming out on top but we want to concentrate on some of the most practical methods that you can get plentiful assistance with at great prices or do yourself if you have the knowhow.
If you are looking to expend your business and get better rankings than you need to get in contact with our SEO team from San Francisco.
Get better ranking by having good SEO on your webpages
SEO, or Search Engine Optimization, is one of the most commonly used online strategies. It’s all about making sure that your website is search engine compliant and jumps through all of the hoops that Google asks of you. When you are on the first page of Google you will get business, it’s just a fact these days.
Many individually run businesses are outwitting larger corporations because they are using the power of SEO to get in ahead of them. if you see a business that is ahead of a recognized company brand you are going to check them out, because they must be pretty good at what they do to be ahead of that company!
These perceptions can be incredibly powerful – you can make your business stand out like a genuine giant. There is a huge amount of work that goes into making SEO absolute on your website and hiring an expert who can implement all the right changes to your website can be incredibly powerful and the cost can be reflected in the success you see from the other side.
Guest Blogging
Guest blogging is another way to get better rankings for your website. It is one of the most intelligent things that you can do these days. Google loves cool, fresh content and it loves content that isn’t loaded with keywords. Even more importantly, it’s a lover of links between websites so when you start writing content to be hosted on other peoples blogs – preferably popular ones in your niche! – You can start to see incredible benefits from doing this.
If you are relatable enough and write a convincing article that isn’t too heavy on the sales approach, you can make a long-term traffic funnel from just a few hours of writing and fresh content getting posted all over the web. If you write a good article, there aren’t too many blogs who are going to reject your ideas or what you want to do, is there? If you aren’t a writer then you can go to freelance websites and get quality writing done, and then send that over with a link to your website!
Local Directories
As we said, Google loves links back to your website especially on places of authority. Local directories are the definition of authority in the eyes of Google, so make sure you are getting involved in getting your website on local directories, this can be a huge benefit to you as people come across your business as the go-to solution for their problem. It’s not too costly either and can be a strong incremental marketing method.
Video Optimization
When we discussed SEO above, all of this relates directly to YouTube. It uses keywords just the same way as Google does, so having you business’ videos optimized to fit the right keywords on YouTube can bring you lots of traffic and business for the future.
YouTube is used today for everything from watching music videos and movie reviews to getting tips on how to play the guitar and even finding the business you are going to work with. Tap into this power and you can really benefit for years to come!
YouTube and Google are easily the most applicable online webpages that you can use to strengthen your powerbase online and convince your potential clients that you are serious. If you are seen to be getting a lot of traffic and authority from these two sites you will be given the time to sell your product or service to anybody who clicks through to you. This is a commodity that you really cannot buy, as it’s so invaluable in an environment where you don’t get long at all to tell why you can be the solution.
Make sure you start looking into investing in raising your profile on both Google and YouTube because without it you not only risk not capitalizing on your potential but you also may wind up in a situation where your rivals outperform you and push you into the past.
Get in contact with our team from SF Website Design if you are looking to get better ranking on in different search engines like Google, YouTube, Yahoo, Bing and others.
